Strategies for Driving Traffic to Your Affiliate Links in the Online Gaming Sector

Published 1:20 pm Monday, October 14, 2024

Smart businessman analyzing report folder calculation profit or loss surmise

Image source: freepik

 

Disclaimer: iGaming can be a lot of fun. That’s true. However, it’s important to be moderate: don’t think of it as a way to make money. See it as a fun way to unwind – play in control, take care of your wallet, and your nerves. The material below isn’t meant to break any laws or promote gambling or betting as a phenomenon.

Now we’ll go over strategies that’ll help you get people’s attention to your links with a 99% chance of success. If you want to learn more about gambling affiliate programs overall, click on the link. 

Strategies, tips, tactics

Here are some tips and tricks on how you can get people to click on your affiliate links.

Do you have a website? Then make use of it! (and if you don’t, it’s time to get one set up)

A personal website is a great way to attract liquid traffic.

Like, you can use it to put a contact form on there, or tell people in detail about the benefits of a particular online establishment.

Just don’t forget to add the link and try to make the anchor text relevant and related to the topic.

And yes, you can even post iGaming links on a home blog if you do it in moderation, carefully, and most importantly, sincerely. Just share your thoughts with your readers and give advice based on your own experience. 

There are always others to visit

You can drive traffic to links not only via your own, but also with another site.

It’s always possible to negotiate with someone and make a comprehensive agreement that’s good for both of you. After all, you can just agree with this very person or company that you’ll post a feature story that includes their links, and they’ll do the same with your links.

Social networks and niche communities, checkmate

It’s common knowledge that you can search for traffic on social networks. But have you ever thought about it from a different perspective? Like there’s a lot of a potential traffic on Reddit (if you look in the right subreddit) that’s just waiting to be connected with the right nodes.

Sure do, you shouldn’t post links directly there.

Each subreddit has its own set of rules, and moderators watch what’s going on there carefully. Yet there’s nothing that says you can’t post affiliate content. 

Play smart, but remain honest

It can be pretty tempting to get a couple more links – to add them to the pool of existing ones and potentially double, even triple, the number of visitors.

But here’s the thing, though: chasing quantity won’t get you anywhere. Every single link has to be high-quality and white hat.

Joining any of these farms is a bad idea. Reaaally bad one: search engines will quickly downrank or even shadowban you. 

Content is still a King

You can’t just post links and hope people will blindly click on them.

Well, actually no. Maybe they will, but it’s such a tiny percentage of users that it’s not even worth talking about.

But! If you surround those links with relevant content from the online gaming industry, the blessed impact will not be long in coming.

For example, you can add text about how the industry is developing in a particular country, what new legislation has recently been introduced. You can also go the informational route and write a professional article about how RTP is calculated. 

The choice is yours, but you have to do something – one way or another. 

Make time to check metrics and do your homework

Let’s assume that you are already getting traffic to your links and have already achieved something in this area. But tracking everything by eye is not very rational.

Instead, you can (and probably should) use programs that allow you to keep a crystal clear record. 

There are many such utilities, and they all work on a similar principle, so we will not single out any particular one. Let’s just say that a really *good* performance tracking platform should offer a lot of templates for tracking sources (say 100+, that’s a bare minimum) and affiliate networks.

It should also have the ability to implement scripts, additional filters, macros and redirects. 

Well, that’s pretty much all of it.

Remember that attracting relevant traffic takes time – there is no way around it.

But it is worth it, because sooner or later you will definitely see the return on your Herculean efforts.